What We Do

We understand that you want to build diverse teams and diverse games.

So PixALL is a resource to help you represent all people.

 

Our Mission

From TV shows to movies,
to advertising and the arts,
more people are doing more
to include the diversity of ALL humans.

We want to see that reflected in our games, too.

We understand that you want to build diverse teams and diverse games.

So PixALL is a resource to help you represent all people…

of colour,
with disabilities,
with mental health issues,
with different sexual orientations,
of all genders,
of all social classes.

Check out our links. Suggest a few of your own (if you know some great ones). Share them. And then make a few little changes in what you do to make a world of difference.

 

Together, let’s get diversity into games.


Q: When and why did you start?
I started PixAll last year as a tool for my team at Perpetual Games, as the game we’re working on has diversity at its core. After all, I didn’t want it to be some dry corporate training, but an encyclopedia to get lost in. The team found it quite useful, so I decided to share it with the UKGI Slack and a couple of other communities. Very quickly, people asked if there is a place on the web that could be shared. And so, pixall.org was born.There were two things that motivated me. The first one was quite personal; frustration - there is this unwritten rule that every marginalized person has to also be a diversity expert of their own, with no chance to opt out of being a representative of their own group and bear that burden as well as their job. I noticed how often I got invited to diversity and inclusion panels, but so rarely to game design ones. So I decided to create a database that all of us can share with non-marginalized people, hopefully answering the questions they’d ask us. That leads me to the second driver - creating a safe space for non-marginalised people to explore not only their own identity in the context of D&I, but also have a space that answers those questions that they might not feel entirely comfortable to ask. For many people, this is the first time they’ve thought carefully about their identity, something a lot of marginalized people have had to do, process and cope with for a much longer time. That made me realize the importance of psychologically safe spaces for people to explore these conversations. Otherwise, we will continue to encounter defensiveness and won’t get the support we seek to make both the games themselves and the industry more diverse and inclusive. Fundamentally, the goal is to get it in front of as many people as possible, especially those who would not normally think too much about diversity and inclusion.


Q: Who helps you do this?
Pixall.org is entirely run by volunteers. The website receives financial support to pay for its hosting, and everything else is achieved by a tiny group of people who are very passionate about making the industry better through kindness and education.


Q: What's the best way for the industry to support you?
We’re always looking for volunteers to do research and help grow the database, as well as financial support to continue sustaining the database. Ideally, I’d like to raise enough funding to pay contributors to write tailored articles answering some of the more difficult questions about D&I in games. If you’d be interested in making this happen, feel free to get in touch.


PixALL was started by Annie Grudeva who just wanted to create a resource for her team but now looks after this website and hopes to see more inclusive games, gaming industry and esports.